Save Quiz Answers to Shopify Customer Metafields

Picture this: a customer reaches out and you instantly know they have sensitive skin, prefer fragrance-free products, and are shopping for themselves. No detective work. No repeated questions. That happens when you save quiz answers straight into Shopify customer metafields.

This guide trims the fluff and shows you exactly how to do it.

Why sync quiz answers to customer profiles?

• Faster support: Pull up a customer in Shopify and see their preferences without asking again.
• Smarter marketing: Build Shopify segments like “Dry Skin” or “High Budget” in minutes.
• Personalized storefronts: Swap banners, recommendations, or search results based on what someone told you.
• Better decisions: Plan launches and bundles with real customer data, not guesses.

Ask once. Use everywhere.

Metafields in plain English

Shopify gives every customer profile a handful of built-in fields. Metafields are the extra drawers you add yourself. Each drawer (namespace.key) can store the quiz answers you care about: skin type, workout goal, preferred product format—whatever helps you help them.

Want Shopify’s official wording? Their guide on customer metafields covers the basics while you wire everything up in Kiezer.

What’s worth saving?

Focus on answers that stay useful after the quiz. Skip one-off logic helpers or anything Shopify already collects.

Quiz data (example)	Save it?	Example value	AI-generated namespace
Skin type	Yes	”Dry”	customer.skin_type
Skin concern	Yes	”Aging”	customer.skin_concern
Hair type	Yes	”Curly”	customer.hair_type
Preferred product format	Yes	”Gummies”	customer.preferred_format
Budget comfort zone	Yes	”$50–$100”	customer.budget_preference
Dietary restrictions	Yes	”Vegan”	customer.dietary_restrictions
Shopping for self/partner/kids	Yes	”Partner”	customer.shopping_for
Email, name, temporary promos	No	—	—

Rule of thumb: if it helps you tailor the next interaction, save it.

Curious how this fits into a broader data plan? Dive into our guide on zero-party data for Shopify stores to see how quiz answers power lifecycle marketing.

Set things up in Shopify (5 minutes)

1. In the Kiezer builder, turn on Save to Shopify metafields for the questions you care about.
2. Let Kiezer AI generate the namespace and key (it follows Shopify-friendly patterns automatically).
3. Click Create metafield in Shopify from the builder prompt. We push the definition straight into your store, so there’s nothing to copy or paste.

Prefer to create definitions manually? You still can: Settings → Custom data → Customers → Add definition, then match the AI suggestion so everything stays consistent.

Picking the right field type

• Single line text: Most multiple-choice or short answers.
• List of values: You want Shopify to enforce a set of options.
• Multi-line text: Longer freeform responses.
• True/False or Integer: Flags or numeric answers.

You can tweak definitions later, but starting clean is easier.

Map quiz answers in Kiezer (another 10 minutes)

1. Stay inside the quiz editor and open the Metafields tab.
2. Flip on the metafield toggle for each answer you want to keep; the AI-generated namespace/key is already attached.
3. Save, then take the quiz yourself using a test email.
4. Open that test customer in Shopify → scroll to metafields → confirm the answers landed where they should.

If something’s missing, make sure the toggle is enabled and the definition exists in Shopify. The AI keeps naming consistent, so typos aren’t an issue anymore.

Put the data to work

1. Lightning-fast support

Your team can instantly reference preferences in Shopify. “Hey Jamie, I see you like fragrance-free products—here are a couple more we think you’ll love.” No extra back-and-forth.

2. Shopify segments that actually mean something

Customers → Segments → Create segment. Filter on your metafields (customer.skin_type = "Sensitive"). Use those groups for email flows, VIP offers, replenishment reminders—whatever matches the intent.

New to Shopify’s rules? Keep their customer segmentation reference open while you build your first filters.

3. Personalized storefront moments

Use theme customizations or compatible apps to (we share detailed storefront examples in our guided selling playbook):

• Swap homepage banners for dry vs. oily skin shoppers.
• Hide products that clash with stated restrictions.
• Highlight bundles aligned with someone’s primary goal.

You don’t have to flip every switch at once. Start with one high-impact experiment.

4. Sharper marketing everywhere else

Most tools that integrate with Shopify can read customer metafields. Pull them into Klaviyo emails, loyalty rewards, retargeting audiences—whatever keeps messaging relevant.

Tips once you’re rolling

• Let customers update answers. Link “Refresh your profile” to your quiz.
• Layer metafields for micro-segments (Dry skin and High budget).
• Document the naming scheme so future you—and your teammates—stay consistent.
• Start small. Three well-used metafields beat 20 that no one touches.

Quick fixes if something feels off

• Nothing shows up? Make sure you took the quiz after adding mappings and that the test customer exists in Shopify.
• Weird values? Confirm the field type matches the data (numbers in number fields, etc.).
• Data vanished? Check if someone edited or deleted the definition, or changed the namespace/key in Kiezer.

Still stuck? Ping us—support is happy to jump in.

Launch checklist

Week 1

• Pick the 3–5 answers you’ll save.
• Create the metafields in Shopify.
• Map questions inside Kiezer and run a test submission.
• Show your support team where to find the data.

Week 2

• Build the first couple of customer segments.
• Swap one email or onsite block to use the new info.

Week 3 and beyond

• Expand segments, add more metafields if needed, and explore personalization apps.

Need a hand?

We have step-by-step docs, fast email support, and plenty of examples from stores already doing this. Reach out if you want help deciding what to track or how to wire it up.

Want more inspiration for using those answers in real storefronts? Explore our Shopify guided selling hub for playbooks that pair perfectly with the metafields you just created.

Your customers already told you what they want. Saving it is the easy win.