Increase AOV with Guided Selling: How to Make Customers Spend More

Many webshops leave revenue on the table. Customers often choose the cheapest product, or abandon their cart because they see too many choices. With guided selling (also known as product finder or product recommender) you guide customers to the right product and make them spend more without feeling pushy.

What is guided selling?

Guided selling is a digital choice assistant in your shop. Customers answer a few questions (“What is your skin type?”, “What will you use the bike for?”) and get instant personalized advice.

It feels like having a salesperson standing next to them helping them choose. Less doubt, less choice stress, more confidence.

The benefits for your webshop

1. Higher average order value Customers see the logical choice faster: a complete set or premium variant. It feels like service, not upselling. Example: someone looks for a day cream and gets routine advice (cleanser + serum + cream). Cart: $60 instead of $25.

2. More conversions Fewer dropouts because customers immediately know what suits them. Discover why a product advisor is your ultimate conversion booster.

3. Fewer returns Better matching choices → happier customers → up to 20% fewer returns.

4. More trust and brand experience Your shop feels like an advisor, not a rack full of products. This strengthens your brand and delivers repeat purchases.

5. Valuable customer data Every completed choice assistant gives you insights into preferences and budgets. This zero-party data is a goldmine for marketing and assortment.

Practical example

A beauty webshop previously only worked with individual product pages.

After adding a guided selling flow (“Which skincare routine suits you?”):

• AOV increased from $42 to $61 (+45%)
• Returns decreased by 18%
• Customers indicated in reviews that the choice assistant gave them confidence

Result: more revenue, higher margins, and happier customers.

Why start now?

• Every customer spends more, without buying extra traffic
• Live in your shop within 2 weeks
• Measurable results from day 1

👉 Guided selling makes your webshop smarter and more profitable.

Ready to start? Discover our Shopify product advisor and increase your AOV within 2 weeks. Have questions? Contact us.